Purvasha’s journey into fashion is driven by instinct, vision, and hands-on experience. A hospitality post-graduate from NYU, her career took her across some of the world’s most iconic hotels, where she immersed herself in the art of luxury and experience.

In the heart of New York City, she navigated the fast-paced world of high-end hotel marketing, curating campaigns that weren’t just about booking rooms but about selling a lifestyle. Hotels aren’t just places to stay, they’re cultural landmarks where fashion, art, and hospitality converge. They are hubs of high fashion - think designer-clad guests, exclusive brand collaborations, and lobby spaces transforming into makeshift fashion show venues. It was then she realized: fashion and hospitality are two sides of the same coin. Both are about creating an aura, curating a mood, and crafting experiences that linger in memory.